Last Thursday, exactly a week before Renegades was scheduled to be released, I had a meltdown and started second-guessing everything, including the cover. Luckily for me, my cover artist is so understanding, and she completely redesigned the cover over the weekend! While I liked the other cover, I felt like it wouldn't attract the right audience. It made the book seem like it was hard science fiction, but it's more like an action and adventure novel that takes place in space. This cover is perfect!
Hope you all like the new cover! T minus 2 days until Renegades is out!
Since Renegades, my first novel, is due out at the end of October, I want to officially introduce its ebook cover! I knew immediately that I would hire a professional to design my covers. For a child of the Millennial Generation, I am woefully bad with technology, and there was just no way that I could handle designing my own book covers. (It took about 2 hours to finish my first blog post because I couldn't figure out how to save a picture from facebook. Yes, I'm that bad.) Besides being incapable of operating basic computer software, I think the cover is one of the most important elements for marketing and wanted to put it in the hands of a professional.
Things to keep in mind when designing your cover art:
1. First Impression: When potential readers are scrolling through a list of books on their e-reader, they can only see a thumbnail. The cover has to catch their eye. Perhaps more importantly, it needs to look professional. Don't you just cringe when you see a cover that looks like the author made it on Microsoft Word? (If left to my own devices, I'm sure that's exactly how I would design my own cover.) Bottom line, readers do judge books by their covers.
2. Genre: Renegades is a science fiction novel. Although there is a big romance subplot in Renegades, the cover had to reflect the science fiction genre because that is my target audience. Imagine searching for a new science fiction novel to read and seeing a cover with a couple just about to kiss, like a typical Nicholas Sparks novel. You'd probably pass over it thinking it was miscategorized. The cover needs to represent what the reader is going to get.
3. Size and color: Remember that initially readers are only going to see a thumbnail. Small details will get lost. Clutter won't look good. I wanted my title to be clear. As an indie author just starting out, it wasn't as important that my name be prominent, although it did end up being so. I also chose an orange/red theme because I googled a lot of other science fiction ebook covers and they tended to be green, blue, and purple, and I wanted something a little different.
It took me quite a while to choose a cover artist. Price was a huge factor. After hours of googling and searching recommendations on blogs and Goodreads, I decided on http://www.tugboatdesign.net. Some other contenders were http://streetlightgraphics.com, http://ronnelldporter.wix.com/design, and http://99designs.com. I heard of Tugboat Design on Goodreads. What really sold me was that it was a one-stop shop for everything I wanted for marketing. Not only does Tugboat Design create ebook and paperback covers, it also designs websites (like this one), twitter backgrounds, facebook banners, and business cards. It also formats manuscripts for all the different publishing sites. Since I was going to hire someone for all of that, it was immensely appealing to deal with one person, and the prices are fantastic. It was a little bit of a risk because there weren't any sample science fiction covers on Tugboat's website, but I liked the other covers, and Deborah seemed excited about branching out. Deborah has been amazing to work with. Without having too much guidance from me, she created a great cover for Renegades. I must have been the most frustrating client because I didn't have a vision of what I wanted my cover to look like before I emailed her. (Designing is not my forte at all.) I think we went through seven different designs with multiple tweaks to a few of them. Deborah was patient and prompt through the entire process.
And without further ado. Here's the cover!
Hello! Welcome to my blog. :) My name is Sara Atherton Mason, but I will be publishing my novels under S.A. Mason. I work as a lawyer (a girl's got bills to pay), but my ultimate goal is to be able to write full time. As an independent author, I expect this will take several years to accomplish, but I'm in this for the long haul!
I live in Panama City, Florida, with this handsome fellow, my boyfriend, Nathan:
(That's me, by the way.) My work contract ends July 2014, so I'll be job hunting next year, and who knows
where we'll end up? The other man in my life is this little guy, Melvin:
I plan to blog about my writing process, editing, indie publishing, and marketing indie books. As a newbie to the publishing and marketing world, I expect most of my advice will be from my own trial-and-error. I'll also give the occasional update on my own novels, especially when a new one is close to release. Lastly, I'm sure there will be the rare personal post if I switch jobs, move, add another furry child to the family (I can only hope), etc.
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